{"id":10522,"date":"2025-04-26T12:48:44","date_gmt":"2025-04-26T15:48:44","guid":{"rendered":"https:\/\/divulguems.com.br\/nestle-pode-receber-multa-de-r-13-milhoes-em-propaganda-enganosa\/"},"modified":"2025-04-26T12:48:44","modified_gmt":"2025-04-26T15:48:44","slug":"nestle-pode-receber-multa-de-r-13-milhoes-em-propaganda-enganosa","status":"publish","type":"post","link":"https:\/\/divulguems.com.br\/?p=10522","title":{"rendered":"Nestl\u00e9 pode receber multa de R$ 13 milh\u00f5es em propaganda enganosa"},"content":{"rendered":"
Nestl\u00e9Reprodu\u00e7\u00e3o <\/span><\/figcaption><\/figure>\n

O\u00a0Procon-SP<\/a> autuou a Nestl\u00e9<\/strong> neste m\u00eas de abril ap\u00f3s concluir um processo de fiscaliza\u00e7\u00e3o que apontou pr\u00e1ticas de publicidade enganosa<\/strong> em embalagens de alguns produtos da empresa. A infra\u00e7\u00e3o, segundo o \u00f3rg\u00e3o, fere o C\u00f3digo de Defesa do Consumidor e pode gerar multa estimada em R$ 13 milh\u00f5es<\/strong>. A Nestl\u00e9 ainda pode recorrer da decis\u00e3o.<\/p>\n

A investiga\u00e7\u00e3o apontou que itens como os biscoitos Nesfit Aveia e Mel, Nesfit Leite e Mel, e Nesfit Cookie Cacau, Aveia e Mel foram comercializados com embalagens que indicavam a presen\u00e7a de ingredientes que, na pr\u00e1tica, n\u00e3o estavam presentes nas composi\u00e7\u00f5es. Para o Procon-SP, essa comunica\u00e7\u00e3o induz o consumidor ao erro.<\/p>\n

Outro produto que entrou na lista da autua\u00e7\u00e3o foi a Mistura de Creme de Leite, rotulada na parte frontal como \u201cNestl\u00e9 Creme de Leite\u201d. A composi\u00e7\u00e3o, no entanto, \u00e9 de uma mistura UHT de creme de leite com soro de leite, o que, segundo os fiscais, compromete a transpar\u00eancia com o consumidor.<\/p>\n

O Procon-SP destacou que a rotulagem e a apresenta\u00e7\u00e3o dos produtos precisam refletir com clareza sua composi\u00e7\u00e3o real. A penalidade foi fundamentada no artigo 56 do C\u00f3digo de Defesa do Consumidor, que trata das san\u00e7\u00f5es administrativas aplic\u00e1veis em casos de infra\u00e7\u00e3o \u00e0s normas de prote\u00e7\u00e3o do consumidor.<\/p>\n

Posicionamento da Nestl\u00e9<\/h3>\n

A Nestl\u00e9 cumpre rigorosamente as legisla\u00e7\u00f5es vigentes, incluindo as normas relacionadas \u00e0 rotulagem e comunica\u00e7\u00e3o de seus produtos. Em rela\u00e7\u00e3o aos itens mencionados, cabe destacar que os biscoitos \u201cNesfit Aveia e Mel\u201d, \u201cNesfit Leite e Mel\u201d e \u201cNesfit Cookie Cacau, Aveia e Mel\u201d n\u00e3o fazem mais parte do portf\u00f3lio da empresa, tendo sido descontinuados em 2022. O mesmo ocorre com a “Mistura de Creme de Leite”, que n\u00e3o \u00e9 comercializada pela companhia desde 2023.<\/p>\n

A Nestl\u00e9 apresentar\u00e1 sua defesa \u00e0s autoridades, refor\u00e7ando seu compromisso com a \u00e9tica e a transpar\u00eancia na publicidade de seus produtos, bem como sua atua\u00e7\u00e3o em conformidade com os princ\u00edpios do C\u00f3digo de Defesa do Consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nestl\u00e9Reprodu\u00e7\u00e3o O\u00a0Procon-SP autuou a Nestl\u00e9 neste m\u00eas de abril ap\u00f3s concluir um processo de fiscaliza\u00e7\u00e3o que apontou pr\u00e1ticas de publicidade enganosa em embalagens de alguns produtos da empresa. A infra\u00e7\u00e3o, segundo o \u00f3rg\u00e3o, fere o C\u00f3digo de Defesa do Consumidor e pode gerar multa estimada em R$ 13 milh\u00f5es. A Nestl\u00e9 ainda pode recorrer da […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37],"tags":[],"class_list":["post-10522","post","type-post","status-publish","format-standard","hentry","category-economia-e-negocios"],"yoast_head":"\nNestl\u00e9 pode receber multa de R$ 13 milh\u00f5es em propaganda enganosa - Divulgue MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/divulguems.com.br\/?p=10522\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 pode receber multa de R$ 13 milh\u00f5es em propaganda enganosa\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9Reprodu\u00e7\u00e3o O\u00a0Procon-SP autuou a Nestl\u00e9 neste m\u00eas de abril ap\u00f3s concluir um processo de fiscaliza\u00e7\u00e3o que apontou pr\u00e1ticas de publicidade enganosa em embalagens de alguns produtos da empresa. 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