{"id":11156,"date":"2025-06-16T19:56:01","date_gmt":"2025-06-16T23:56:01","guid":{"rendered":"https:\/\/divulguems.com.br\/?p=11156"},"modified":"2025-06-16T19:56:01","modified_gmt":"2025-06-16T23:56:01","slug":"estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas","status":"publish","type":"post","link":"https:\/\/divulguems.com.br\/?p=11156","title":{"rendered":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas"},"content":{"rendered":"<p><!-- scald=427932:botoes_audio --><a href=\"https:\/\/audios.ebc.com.br\/2c\/2ccebbe4548e858fe8b494368a7eb927.mp3?download&#038;filename=16-06-25_-_solimar_luz_-_pesquisa_consumidores_ia_-_ra_sv.mp3\" download=\"\" class=\"btn-download-audio\"><\/p>\n<div class=\"icon-download\"><\/div>\n<p>  <span>Baixar<\/span><br \/>\n<\/a><br \/>\n<button class=\"btn-download-audio bottomplayer-item\" data-source=\"https:\/\/audios.ebc.com.br\/2c\/2ccebbe4548e858fe8b494368a7eb927.mp3\" data-permalink=\"https:\/\/audios.ebc.com.br\/2c\/2ccebbe4548e858fe8b494368a7eb927.mp3?download&#038;filename=16-06-25_-_solimar_luz_-_pesquisa_consumidores_ia_-_ra_sv.mp3\" data-title=\"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas\"><\/p>\n<div class=\"icon-play\"><\/div>\n<p>  <span>Tocar<\/span><br \/>\n<\/button><br \/>\n<!-- END scald=427932 -->  <\/p>\n<p>A intelig\u00eancia artificial n\u00e3o \u00e9 mais uma ideia futurista; ela j\u00e1 faz parte do cotidiano de pessoas e organiza\u00e7\u00f5es e vem transformando a forma como vivemos e trabalhamos.\u00a0<img decoding=\"async\" src=\"https:\/\/agenciabrasil.ebc.com.br\/ebc.png?id=1647163&#038;o=rss\"><img decoding=\"async\" src=\"https:\/\/agenciabrasil.ebc.com.br\/ebc.gif?id=1647163&#038;o=rss\"><\/p>\n<p>O uso da<strong> intelig\u00eancia artificial generativa<\/strong>, ferramenta capaz de criar conte\u00fados e ideias, <strong>come\u00e7a a redefinir m\u00e9todos tradicionais de pesquisa e an\u00e1lise do comportamento humano<\/strong>, por exemplo. \u00c9 o que mostra um estudo realizado pela Universidade Federal do Rio de Janeiro (UFRJ).<\/p>\n<p>A<strong> tecnologia permite replicar comportamentos humanos, proporcionando an\u00e1lises em larga escala<\/strong>, com agilidade e baixo custo, como explica a professora Paula Chimenti, pesquisadora da Escola de Neg\u00f3cios da UFRJ.<\/p>\n<p>Entretanto, a pesquisadora sinaliza que o uso de dados sint\u00e9ticos <strong>n\u00e3o substitui a mente humana ou o contato real com o ser humano<\/strong>. Segundo a especialista, <strong>a tecnologia funciona como um filtro inicial capaz de testar hip\u00f3teses e<\/strong> <strong>acelerar decis\u00f5es antes da valida\u00e7\u00e3o no mundo real<\/strong>.<\/p>\n<p>Entre as principais aplica\u00e7\u00f5es dos dados sint\u00e9ticos, destacam-se o teste de produtos, servi\u00e7os e campanhas publicit\u00e1rias com consumidores; a simula\u00e7\u00e3o de audi\u00eancias espec\u00edficas para avaliar pilotos de s\u00e9ries, roteiros e elencos; o apoio a tomadas de decis\u00e3o estrat\u00e9gicas em governos e institui\u00e7\u00f5es financeiras; al\u00e9m de integrar diferentes abordagens de pesquisa e possibilitar a redu\u00e7\u00e3o de riscos em decis\u00f5es de neg\u00f3cio.<\/p>\n<p>  <!-- scald=362688:midia_destaque --><\/p>\n<figure>\n      <img decoding=\"async\" src=\"https:\/\/agenciabrasil.ebc.com.br\/sites\/default\/files\/thumbnails\/image\/loading_v2.gif\" data-echo=\"https:\/\/imagens.ebc.com.br\/uWUGsVzldhtWMoHNjLsT6VX1NWQ=\/1170x700\/smart\/https:\/\/agenciabrasil.ebc.com.br\/sites\/default\/files\/thumbnails\/image\/ai.jpg?itok=FPFlVLWq\" alt=\"Intelig\u00eancia Artificial - Ci\u00eancia, Tecnologia; Pesquisa. Foto: Rawpick\/Freepick\" title=\"Rawpick\/Freepick\"><br \/>\n    <noscript><img decoding=\"async\" src=\"https:\/\/imagens.ebc.com.br\/uWUGsVzldhtWMoHNjLsT6VX1NWQ=\/1170x700\/smart\/https:\/\/agenciabrasil.ebc.com.br\/sites\/default\/files\/thumbnails\/image\/ai.jpg?itok=FPFlVLWq\" alt=\"Intelig\u00eancia Artificial - Ci\u00eancia, Tecnologia; Pesquisa. Foto: Rawpick\/Freepick\" title=\"Rawpick\/Freepick\"><\/noscript><br \/>\n    <!--cr\u00e9dito da foto--><figcaption class=\"credito-foto abs-position fullwidth\">\u00a9 Rawpick\/Freepick<\/figcaption><\/figure>\n<p><!-- END scald=362688 -->  Inova\u00e7\u00e3o  Um exemplo \u00e9 &#8220;imitar&#8221; um grupo de consumidores analisando um produto  Rio de Janeiro  <span class=\"date-display-single\">16\/06\/2025 &#8211; 12:22<\/span>  F\u00e1bio Cardoso\/ Sumaia Villela  Solimar Luz &#8211; rep\u00f3rter da R\u00e1dio Nacional  intelig\u00eancia artificial  Pesquisa de opini\u00e3o  <span class=\"date-display-single\">segunda-feira, 16 Junho, 2025 &#8211; 12:22<\/span>  <span class=\"hms hms-format-m-ss\">3:13<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baixar Tocar A intelig\u00eancia artificial n\u00e3o \u00e9 mais uma ideia futurista; ela j\u00e1 faz parte do cotidiano de pessoas e organiza\u00e7\u00f5es e vem transformando a forma como vivemos e trabalhamos.\u00a0 O uso da intelig\u00eancia artificial generativa, ferramenta capaz de criar conte\u00fados e ideias, come\u00e7a a redefinir m\u00e9todos tradicionais de pesquisa e an\u00e1lise do comportamento humano, [&hellip;]<\/p>\n","protected":false},"author":146,"featured_media":11157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas - Divulgue MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/divulguems.com.br\/?p=11156\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas\" \/>\n<meta property=\"og:description\" content=\"Baixar Tocar A intelig\u00eancia artificial n\u00e3o \u00e9 mais uma ideia futurista; ela j\u00e1 faz parte do cotidiano de pessoas e organiza\u00e7\u00f5es e vem transformando a forma como vivemos e trabalhamos.\u00a0 O uso da intelig\u00eancia artificial generativa, ferramenta capaz de criar conte\u00fados e ideias, come\u00e7a a redefinir m\u00e9todos tradicionais de pesquisa e an\u00e1lise do comportamento humano, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/divulguems.com.br\/?p=11156\" \/>\n<meta property=\"og:site_name\" content=\"Divulgue MS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalinfocobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T23:56:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenciabrasil.ebc.com.br\/ebc.png?id=1647163&o=rss\" \/>\n<meta name=\"author\" content=\"sumaia.coelho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sumaia.coelho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156\"},\"author\":{\"name\":\"sumaia.coelho\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#\\\/schema\\\/person\\\/773bbeaac8022fd7aa3b74a28ca4e1be\"},\"headline\":\"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas\",\"datePublished\":\"2025-06-16T23:56:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156\"},\"wordCount\":289,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/divulguems.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg\",\"articleSection\":[\"\u00daltimas Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156\",\"url\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156\",\"name\":\"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas - Divulgue MS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/divulguems.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg\",\"datePublished\":\"2025-06-16T23:56:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/divulguems.com.br\\\/?p=11156\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#primaryimage\",\"url\":\"https:\\\/\\\/divulguems.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg\",\"contentUrl\":\"https:\\\/\\\/divulguems.com.br\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg\",\"width\":1600,\"height\":800,\"caption\":\"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/?p=11156#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/divulguems.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#website\",\"url\":\"https:\\\/\\\/divulguems.com.br\\\/\",\"name\":\"Portal Infoco Brasil\",\"description\":\"L\u00edder de audi\u00eancia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/divulguems.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#organization\",\"name\":\"Portal Infoco Brasil\",\"url\":\"https:\\\/\\\/divulguems.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/divulguems.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/LOGO-PNG-AZUL.png\",\"contentUrl\":\"https:\\\/\\\/divulguems.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/LOGO-PNG-AZUL.png\",\"width\":1166,\"height\":475,\"caption\":\"Portal Infoco Brasil\"},\"image\":{\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/portalinfocobrasil\",\"https:\\\/\\\/www.instagram.com\\\/portalinfocobrasil\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/divulguems.com.br\\\/#\\\/schema\\\/person\\\/773bbeaac8022fd7aa3b74a28ca4e1be\",\"name\":\"sumaia.coelho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5cb2df03ccc5b7fd353749bffacc957ea2ce2b97dbec937908a04df45a0380d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5cb2df03ccc5b7fd353749bffacc957ea2ce2b97dbec937908a04df45a0380d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5cb2df03ccc5b7fd353749bffacc957ea2ce2b97dbec937908a04df45a0380d?s=96&d=mm&r=g\",\"caption\":\"sumaia.coelho\"},\"url\":\"https:\\\/\\\/divulguems.com.br\\\/?author=146\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas - Divulgue MS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/divulguems.com.br\/?p=11156","og_locale":"pt_BR","og_type":"article","og_title":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas","og_description":"Baixar Tocar A intelig\u00eancia artificial n\u00e3o \u00e9 mais uma ideia futurista; ela j\u00e1 faz parte do cotidiano de pessoas e organiza\u00e7\u00f5es e vem transformando a forma como vivemos e trabalhamos.\u00a0 O uso da intelig\u00eancia artificial generativa, ferramenta capaz de criar conte\u00fados e ideias, come\u00e7a a redefinir m\u00e9todos tradicionais de pesquisa e an\u00e1lise do comportamento humano, [&hellip;]","og_url":"https:\/\/divulguems.com.br\/?p=11156","og_site_name":"Divulgue MS","article_publisher":"https:\/\/www.facebook.com\/portalinfocobrasil","article_published_time":"2025-06-16T23:56:01+00:00","og_image":[{"url":"https:\/\/agenciabrasil.ebc.com.br\/ebc.png?id=1647163&o=rss","type":"","width":"","height":""}],"author":"sumaia.coelho","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"sumaia.coelho","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/divulguems.com.br\/?p=11156#article","isPartOf":{"@id":"https:\/\/divulguems.com.br\/?p=11156"},"author":{"name":"sumaia.coelho","@id":"https:\/\/divulguems.com.br\/#\/schema\/person\/773bbeaac8022fd7aa3b74a28ca4e1be"},"headline":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas","datePublished":"2025-06-16T23:56:01+00:00","mainEntityOfPage":{"@id":"https:\/\/divulguems.com.br\/?p=11156"},"wordCount":289,"commentCount":0,"publisher":{"@id":"https:\/\/divulguems.com.br\/#organization"},"image":{"@id":"https:\/\/divulguems.com.br\/?p=11156#primaryimage"},"thumbnailUrl":"https:\/\/divulguems.com.br\/wp-content\/uploads\/2025\/06\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg","articleSection":["\u00daltimas Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/divulguems.com.br\/?p=11156#respond"]}]},{"@type":"WebPage","@id":"https:\/\/divulguems.com.br\/?p=11156","url":"https:\/\/divulguems.com.br\/?p=11156","name":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas - Divulgue MS","isPartOf":{"@id":"https:\/\/divulguems.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/divulguems.com.br\/?p=11156#primaryimage"},"image":{"@id":"https:\/\/divulguems.com.br\/?p=11156#primaryimage"},"thumbnailUrl":"https:\/\/divulguems.com.br\/wp-content\/uploads\/2025\/06\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg","datePublished":"2025-06-16T23:56:01+00:00","breadcrumb":{"@id":"https:\/\/divulguems.com.br\/?p=11156#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/divulguems.com.br\/?p=11156"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/divulguems.com.br\/?p=11156#primaryimage","url":"https:\/\/divulguems.com.br\/wp-content\/uploads\/2025\/06\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg","contentUrl":"https:\/\/divulguems.com.br\/wp-content\/uploads\/2025\/06\/11156-estudo-mostra-que-ia-e-usada-para-simular-reacoes-humanas-em-pesquisas.jpg","width":1600,"height":800,"caption":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas"},{"@type":"BreadcrumbList","@id":"https:\/\/divulguems.com.br\/?p=11156#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/divulguems.com.br\/"},{"@type":"ListItem","position":2,"name":"Estudo mostra que IA \u00e9 usada para simular rea\u00e7\u00f5es humanas em pesquisas"}]},{"@type":"WebSite","@id":"https:\/\/divulguems.com.br\/#website","url":"https:\/\/divulguems.com.br\/","name":"Portal Infoco Brasil","description":"L\u00edder de audi\u00eancia.","publisher":{"@id":"https:\/\/divulguems.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/divulguems.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/divulguems.com.br\/#organization","name":"Portal Infoco Brasil","url":"https:\/\/divulguems.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/divulguems.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/divulguems.com.br\/wp-content\/uploads\/2025\/04\/LOGO-PNG-AZUL.png","contentUrl":"https:\/\/divulguems.com.br\/wp-content\/uploads\/2025\/04\/LOGO-PNG-AZUL.png","width":1166,"height":475,"caption":"Portal Infoco Brasil"},"image":{"@id":"https:\/\/divulguems.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/portalinfocobrasil","https:\/\/www.instagram.com\/portalinfocobrasil"]},{"@type":"Person","@id":"https:\/\/divulguems.com.br\/#\/schema\/person\/773bbeaac8022fd7aa3b74a28ca4e1be","name":"sumaia.coelho","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/a5cb2df03ccc5b7fd353749bffacc957ea2ce2b97dbec937908a04df45a0380d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a5cb2df03ccc5b7fd353749bffacc957ea2ce2b97dbec937908a04df45a0380d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5cb2df03ccc5b7fd353749bffacc957ea2ce2b97dbec937908a04df45a0380d?s=96&d=mm&r=g","caption":"sumaia.coelho"},"url":"https:\/\/divulguems.com.br\/?author=146"}]}},"_links":{"self":[{"href":"https:\/\/divulguems.com.br\/index.php?rest_route=\/wp\/v2\/posts\/11156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divulguems.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divulguems.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divulguems.com.br\/index.php?rest_route=\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/divulguems.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11156"}],"version-history":[{"count":0,"href":"https:\/\/divulguems.com.br\/index.php?rest_route=\/wp\/v2\/posts\/11156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divulguems.com.br\/index.php?rest_route=\/wp\/v2\/media\/11157"}],"wp:attachment":[{"href":"https:\/\/divulguems.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divulguems.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divulguems.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}